Small scale retailers are also called fixed shop retailers. These retailers run small shops that deal with miscellaneous products of daily use and shops that ...

Functions performed by the retailers are: Estimating the demand: The work of the retailers, whether big or small, is to make an estimate regarding the ...

Distribution system means the movement of goods from the production area to the consumption area and that involves a lot of functions. These functions are ...

Intensive and exclusive distribution are the policies which are there with the manufacturer. Intensive distribution policy: In intensive distribution policy, ...

The channel of distribution is said to be a network of institutions that perform a variety of interrelated and coordinated functions in the movement of goods ...

Mercantile agents: Such agents are also called functional middlemen. Their work is to operate on behalf of the owners. The functions performed by them are ...

Commission agent: As the name suggests, he is the one who takes certain amount as a commission for performing his duty. Various functions are also performed by ...

Wholesaler: Wholesaler is any individual or a firm that sells goods in large quantities to the buyers who are not the ultimate consumers. They are the ...

Channel of distribution is said to be a network of various institutions that perform various interrelated and coordinated functions in the  movement ...

The factors influence the choice of distribution channel. They are: Characteristics of the product: If the . products are perishable in nature like eggs, ...

Middlemen is said to be an intermediary between the producer and consumer to help distribution of goods. With the help of middlemen, goods can be delivered ...

Direct Channel: It is one of the types of distribution channels. In a direct channel, no middlemen is involved between producer and consumer and the producer ...