Functions carried out by Distributions Channels: There are three types of functions carried on by' distribution channels. Transactional functions: These ...

Nomination by an employee under the Payment of Gratuity Act, 1972: The employee has the right to appoint a nominee who can legally recover the amount of ...

Features of Radio: Radio is one the advertising medium that helps in broadcasting. Now-a-days, it is in great demand because low income groups can also buy the ...

Advertising through Magazines: Other name given to the magazines is periodicals. They are published weekly, monthly, fortnightly and so on. There are different ...

Direct Mail as a Medium of Advertising: Direct mail is a method of sending sales letters by post to the prospective customers is order to convey the message ...

The features of an ideal medium of advertising are as follows: Message: The medium that helps is conveying the message adequately and properly should be ...

Outdoor Media Advertising. Outdoor Media Advertising inform the people about a product or service when they are out of doors or travelling rather than at home ...

Advertising Media. Media is said to be the means of communicating advertising message, the vehicles of communication. Advertising medium is nothing but the ...

Television Medium: Now-a-days, businessmen choosing television in order to advertise their product. They use it as a medium of mass communication. One cannot ...

The features of an ideal medium of advertising are as follows: Reach: Such a medium should be adopted that reaches the maximum number of target audience. For ...

Advertising medium is defined as the method or means adopted with a view to communicate the message of an advertisement. Advertising through media proves to be ...

Advertising is defined as any paid form of non-personal presentation of ideas, goods or services by an identified sponsor. Various purposes for which ...