Telemarketing: Telemarketing is a part of direct marketing. Telemarketing refers to the use of modern telecommunications technology such as telephone, ...

Some important social, ethical and environmental issues in international business are: Adulteration: There have been reports of adulteration to the extent that ...

Various barriers to international marketing of services grouped into following: Legal barriers. Cultural barriers. Legal Barriers: Legal environment of ...

International marketing in services is subject to a number of legal barriers. These barriers include the following: Restrictions on cross border movement ...

The main features of General Agreement on Trade in Services (GATS): Members: All WTO members over 130 countries at present are members of the GATS. Services ...

The sequence of control process used to control overseas marketing operations is similar to that of domestic marketing. However, the implementation may vary ...

Sales force management consists of analysis, planning, implementation and control of sales force activities. List of Main Steps in Sales Force Management: ...

Personal selling may be defined as the personal process of assisting and/or persuading a prospective customer to buy a product or service. In other words, ...

Advertising is playing an important role in the international marketing process. According to Keegan there are following reasons for international ...

There are two strategies of promotion or communication: Push strategy.Pull strategy. Push Strategy: When promotion is directed at middlemen, it is ...

The Various promotional tools for International Marketing Communication are: Trade Fair Participation: Participation in foreign trade fairs is one of the ...

The key decisions in international marketing communication are: Identifying the Target Audience: Target audience means people for whom promotional message is ...