The purpose of International Marketing Communication in the International Marketing Strategy of a Company is to inform, to persuade and to suggest to act as ...

Domestic marketing communication is comparatively simple in comparison to international marketing communication. International marketing communication is a ...

Piggybacking: Piggyback marketing is an innovation in international distribution that has received much attention in recent years. This is an arrangement ...

The various types of domestic merchants are: Export Merchants: The domestic based export merchant buys the manufacturer's product and sells it abroad on his ...

Direct selling channel refers to the channel consisting of no domestic market channel members but consisting of foreign market channel chambers. Indirect ...

Physical distribution is a means by which product are made available to customers when and where they want them. Physical distribution includes the following: ...

Direct exporting refers to the sale in the foreign market by the manufacturer himself. A manufacturer does not use any middlemen in the channel between the ...

The alternative methods applied in transfer pricing are: Transfer at Cost Method: The first alternative methods is to exchange goods and services at cost. This ...

Price quotations determine the relative obligations of two parties-exporter and importer. Following are various types of price quotations which may become the ...

List of Important Methods of Pricing in International Marketing: Cost Plus Method. Marginal Cost Pricing. Differential Pricing. Probe Pricing. ...

Penetration pricing means using lower initial price to capture as large a market as possible. Under penetration pricing a method, a low initial price is set to ...

The objectives of pricing in international marketing are: Penetration. Skimming. Holding Market Share. Enhancing the Share Penetration: The first ...