Discuss the Issues Related with Managing Tourism Services.
There are number of factors ans issues related with managing tourism services. Such as planning, monitoring and organizing is essential in managerial task. Let us discuss some of the issues related with managing tourism services:
Human Resource Training and Development:
While India has much to offer in terms of tourist attractions, the growth of tourism faces major constraints, particularly in the case of international tourists. Requirements for trained manpower in the hospitality sector are proportional to the growth in tourist arrivals as well as the growth in domestic tourist visits.
Some of the services required in the tourism and hotel industries are highly personalized, and no amount of automation can substitute for personal service providers. Human resource development in the tourism industry normally includes manpower training in two main areas:
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- The hospitality and catering sector and
- The travel trade and tourism sector.
Destination Planning and Management:
Tourism can and will evolve with or without planning, however, the sustainability of a destination depends on whether the type and scale of tourism is best suited to the destination. Effective destination management relies on an iterative and continual planning process that integrates tourism into a community’s social, economic and environmental aspirations.
Tourism destination planning is an area which has attracted significant research and analysis. Effective destination management looks at the strategic direction for future development, marketing and management of tourism where decision making is based on an assessment of the best available knowledge.
Changing Expectations and Tastes:
The biggest challenge is to make every tourist feel that he or she is special. To meet this challenge one has to have a deep understanding of the tourist expectations and tastes.
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The hotel industry has noted that customer expectations are changing with exposure to overseas destinations. Domestic travellers are expecting similar levels of service to those experienced overseas, however, the flexibility and level of staffing required meeting these expectations presents a challenge for some businesses.
Linkages:
It is essential to note that right kind of linkages with the right kind of people at the right time is a vital issue while managing tourism services. For instance, you may develop a restaurant providing the best local cuisine of your area along with bar, etc. Unless you establish contacts with local tour operators to include your restaurant in the package they offer, you may not get good business.
Product Improvement:
Product improvement is one of the essential factors in the tourism industry. One needs to keep changing with the passage of time and also needs to make due improvements in the product and services they offer. Unless the stagnation will creep and that will be harmful for the business. Constant monitoring has all important role to play in product improvement.
Role of Technology:
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Today, a wide range of tourism sectors is taking the advantage of the information superhighway. Technology facilitates the speed and efficiency with which information of the tourism industry is processed, stored, retrieved, distributed and otherwise manipulated.
Information technology can reduce costs of information handling, increase speed of information transfer and retrieval and increase customer involvement in the control of transactions. It has flexibility of product specifications and greater reliability of information transferred.
Understanding the Market:
The proper understanding of the market is necessary while developing the tourism product. Understanding the market means understanding the place, goods, consumer preferences, demand, available opportunities, and the enterprise of buying and selling. This is much more than just advertising. Advertising should take place only after there has been extensive research about the market.
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Social Responsibility:
Social responsibility is one of the essential concepts of the tourism industry. But it is often ignored by the tourism industry. Tourism planners must have to take into account the impact of their tasks on the environmental structure. Preservation of ecology and environment are really important to tourism development.
Crisis Management:
The travel and tourism industry is susceptible to a wide range of internal and external forces and is impacted heavily by crisis events resulting in negative tourist perceptions. Unpredictable negative events, be they natural catastrophes or human induced disasters, pose an unprecedented challenge for the tourism trade as they can disrupt business activities or in the more serious instances wipe out entire tourism operations.
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Until recently, the industry’s dealings with crisis situations have been portrayed in the emergent though disjointed literature on tourism crisis management as reactive. Such a response is, however, seen as lacking the ability to effectively respond to such events.
