Income Deemed to be Received in India (Sec. 7]: The following incomes which are not actually received in India during previous year, but the law considers ...

Set off of Long-Term Capital Losses: Long-term capital losses can be set-off against any long-term capital gain in the same assessment year. If such loss ...

Exemption of Capital Gain on Transfer of Agricultural Land : Exemption of capital gain arising from the transfer of capital asset being agricultural land ...

Annual Accretion:  means accretion to the balance on the previous year at the credit of the employee. Participating in a Recognized provident fund to the ...

Set-off of Business Loss Business loss first can be set-off against the profits of any other business in the same year. If in the same year, business head ...

Advertising is defined as any paid form of non-personal presentation of ideas, goods or services by an identified sponsor. Various purposes for which ...

Informative advertising: Informative advertising is that which passes on the useful information about a product or service to the customers. It is desirable. ...

Features of an effective advertising are divided into two groups: Features relating to the message.Features relating to consumer reach. Features ...

One can see a number of advertisements on TV, newspapers, magazines etc. They can even hear it on radio and glance through while walking on the road. The main ...

Advertising has got many advantages and because of such advantages; it, some extent, proves to be useful (for customers). The merits of advertising are stated ...