When you are looking to communicate the news to the media, you must assess to the various choice of media. whether your story is suitable for coverage by more ...

Keeping in view the message and the receiver, a public relations practitioner, has to use a medium to reach the audience. Compared to the advertising media, ...

Reservation Bank of India (RBI) has play multiple roles in India, which can be broadly categorized as traditional role, supervisory role and promotional role. ...

List of Essential Qualities of a Good Reporter. A reporter must possess the right attitude toward the vocation which includes intelligence, initiative, ...

Media Relations: Media relations mean a positive effort towards maintaining a good rapport with the media person, in the press and electronic media and ...

During and after WW II, the limited effects theory gained solid ground. This process of consolidation continued up to the 1960s. Because of the bloodshed of ...

According to Social Learning Theory, people copy the behaviors they observe. It occurs in two ways. Firstly, there is direct reception of an observed ...

Mass communication is, actually, a one-way-mode among media tools. In this type of communication, media communicates with the members of society and receives ...

In Dyadic Communication, a person shares his thoughts with another person. The communicator can also use charts, graphs, animations, slides, music, sounds, ...

House Journal: A house journal is a selective media and we can identify the audience who received it or not. The target audience is identifiable in this ...