Likert Scale: It is a method of ascribing quantitative value to qualitative data, to make it amenable to statistical analysis. A numerical value is assigned to ...

Sensory register, also called sensory memory, refers to the first and most immediate form of memory we have. The sensory register is our ultra-short-term ...

The Young Helmholtz theory (based on the work of Thomas Young and Hermann von Helmholtz in the 19th century) is a theory of trichromatic color vision the ...

Observation means viewing or seeing. We go on observing something or other while we are awake. Most of such observations are just casual and have no specific ...

Fechner's Law is a generalization of Weber's theory. According to him, there is a broader relationship between sensory and physical intensity. Fechner's law ...

Weber's law: Weber's Law states that the size of the difference threshold is proportional to the intensity of the standard stimulus. It is a constant ratio. ...

A difference threshold (or just-noticeable difference) is the magnitude of the smallest difference between two stimuli of differing intensities that the ...

There are six types of diverse type observation methods which are as follows: Participant Observation: In this observation, the observer is a part of the ...

Observation method means viewing or seeing. We go on observing something or other while we are awake. Most of such observations are just casual and have no ...

Survey research has to be done in a organized and complete manner. Researcher uses deductive approach to collect information. He starts with the functional ...