Features of Radio: Radio is one the advertising medium that helps in broadcasting. Now-a-days, it is in great demand because low income groups can also buy the ...

Direct Mail as a Medium of Advertising: Direct mail is a method of sending sales letters by post to the prospective customers is order to convey the message ...

The features of an ideal medium of advertising are as follows: Message: The medium that helps is conveying the message adequately and properly should be ...

Outdoor Media Advertising. Outdoor Media Advertising inform the people about a product or service when they are out of doors or travelling rather than at home ...

Advertising Media. Media is said to be the means of communicating advertising message, the vehicles of communication. Advertising medium is nothing but the ...

Television Medium: Now-a-days, businessmen choosing television in order to advertise their product. They use it as a medium of mass communication. One cannot ...

The features of an ideal medium of advertising are as follows: Reach: Such a medium should be adopted that reaches the maximum number of target audience. For ...

Advertising medium is defined as the method or means adopted with a view to communicate the message of an advertisement. Advertising through media proves to be ...

Set off of Long-Term Capital Losses: Long-term capital losses can be set-off against any long-term capital gain in the same assessment year. If such loss ...

Exemption of Capital Gain on Transfer of Agricultural Land : Exemption of capital gain arising from the transfer of capital asset being agricultural land ...