An international marketer should be familiar with the Social and Cultural Conditions of the host country. Following are the main elements of social and ...

List of various steps involved in the process of international market selection are: Defining the market.Market segmentation.Determining the markets to be ...

According to Ricardian theory of trade, comparative advantage determines the pattern of trade. Ricardo asserted that even if a nation does not posses absolute ...

International Market Segmentation. International market segmentation refers to the process of dividing its total international market into one or more parts ...

It is right to say that global positioning is most effective for product categories that approach either end of "high touch/high tech continuum". Both ends of ...

The importance of Market Segmentation in Marketing Decisions as under: Adjustment of product and marketing appeals: Market segmentation presents an opportunity ...

The global market has been segmented and one or more segments have been targeted, it is essential to plan a way to reach the target. Thus market segmentation, ...

Political risk means risk of a change in the government policy. Political risk adversely affects a company's ability to operate effectively and profitably. ...

Business operations of a firm are a bye-product of the domestic environment. It is true with domestic business operations as well as foreign business ...

It is rightly said that business environment provides both constraints and opportunities, particularly in international business. Environments in foreign ...