Operating and Financial Lease: Finance lease is a lease agreement in which substantially all the risks and rewards incidental to ownership of an asset are ...

Sales force management consists of analysis, planning, implementation and control of sales force activities. List of Main Steps in Sales Force Management: ...

Personal selling may be defined as the personal process of assisting and/or persuading a prospective customer to buy a product or service. In other words, ...

Transnational Corporations (TNCs) act as vehicles for transfer of technology. The developing economies are technologically backward and lack sufficient ...

Broadly, the various mechanisms of transfer of technology may be grouped into two: Equity form of technology transfer. Non-equity form of technology ...

The trends in technology transfer: Trade in technology has expanded tremendously because of growing importance of up-to-date modern technology. The number of ...

Transfer of technology refers to transfer of physical goods i.e. capital goods and transfer of tacit knowledge i.e. way of producting goods or establishing ...

Advertising is playing an important role in the international marketing process. According to Keegan there are following reasons for international ...

The Main Advantages and Disadvantages of Transnational Corporations (TNCs) Operations for the Host Country and the Investing Country: Advantages to Host ...

The List of various theories explaining the emergence of Transnational Corporations (TNCs) in the world economy. Hymer's Market Imperfections Theory: In 1960 ...