The various Issues and Controversies Related to Transnational Corporations: Disregard of National Priorities: Transnational corporations (TNCs) invest in most ...

There are two strategies of promotion or communication: Push strategy.Pull strategy. Push Strategy: When promotion is directed at middlemen, it is ...

The Various promotional tools for International Marketing Communication are: Trade Fair Participation: Participation in foreign trade fairs is one of the ...

The key decisions in international marketing communication are: Identifying the Target Audience: Target audience means people for whom promotional message is ...

The purpose of International Marketing Communication in the International Marketing Strategy of a Company is to inform, to persuade and to suggest to act as ...

Domestic marketing communication is comparatively simple in comparison to international marketing communication. International marketing communication is a ...

Piggybacking: Piggyback marketing is an innovation in international distribution that has received much attention in recent years. This is an arrangement ...

The rating of debt instruments offer benefits to the interested parties like investors, issuers and intermediary agencies like brokers, etc. The benefits to ...

Credit ratings are not founded on numerical equations. Rather, credit rating companies utilize their judgment and involvement in figuring out what public and ...

The main features of Transnational Corporations (TNC) are: Giant Size: The assets and sales of transnational corporations are quite large. The sales turnover ...